Blog

Our recent comprehensive survey conducted across South Yorkshire, Lincolnshire and the East Midlands has unveiled critical insights into how businesses are navigating the challenges posed by language and cultural barriers.

In today's interconnected economy, understanding and leveraging cultural nuances is crucial for success in international sales and marketing. As UK exporters look to broaden their horizons, the importance of cultural intelligence in e-commerce and digital advertising cannot be overstated.

The world of international business is both thrilling and full of challenges. Companies stepping into global trade need to build and maintain relationships with partners across the world, including suppliers, distributors, and other partners. As businesses grow internationally, they often face cultural and language barriers that can slow down their progress and success.

From October 2020, as part of the governments export growth plan, a £38 million Internationalisation Fund has been created to help businesses in England bounce back after the pandemic which will assist SME’s grow their overseas trading and help strengthen their business.

Whether you are a large corporate or an SME with aspirations of achieving international growth, cross cultural and language considerations are highly significant when successfully engaging a foreign audience. Efficient and targeted communication that is translated and localised to specific audiences will greatly support market entry, as native speakers will easily interpret and accept the presence of marketing material.

Essex Chamber of Commerce is welcoming a new member - SEMA4 offers Market Entry and translation services to assist UK Businesses expansion and export to promising European territories, predominantly packages for Polish, Romanian and Bulgarian markets.

PAB SEMA4, in partnership with the Lincolnshire Chamber of Commerce, invites British businesses for an online event on Tuesday, 20th July. The session will provide insights into Poland’s market, including the latest market developments, the legal framework for expanding your business to Poland, and how PAB SEMA4 partners can assist with this process.